After watching this video below it has really inspired me. I always wondered why certain companies in the same market "made it" and others failed. I always wondered why some of us are successful and other not so much. I always wondered why some people can inspire and others cannot even though we all have the ability to talk and use words. Watch this video by Simon Sinek. It's awesome and probably one of the most eye opening theories I have ever seen in my career.
Simon Sinek discusses why people buy???