Everyone wants to buy stuff

If you take a look at yourself and think when you are in stores or shopping online there are many things that entice you to buy them.  With me lately its been stuff for my pool.  New vacuum pole cause one I have is 20 years old, new vacuum head cause need more coverage area, chemicals to make it cleaner, maybe a heater to make the water warmer, maybe a solar cover etc etc.  

The point is we are always motivated to buy stuff somehow.  In business, our customers are motivated to buy for many reasons.  It's there JOB to use products to solve problems and hit business / IT adjectives. But these same customers have other motivations to buy.  Need to have the NEW stuff.  Need to stay current with company refresh cycles.  The want / need to reward consultative salespeople that help them do their job.  

Remember the HUMAN element in sales.  We are all motivated.  Find the motivation, find the pain or need, solve the initiative and close the opportunity.

Shawn

sr@shawncreilly.com