Always be closing has one small flaw

If you put your self in your customers shoes for a second and think about the last few calls you received at your house for that vacation of a lifetime that only costs xxx dollars.  That sales person probably called three times that week or month about the same thing and at around the same time asking you to buy.  But what if that person surprised you the second time and asked you about what where you like to vacation and if you travel with children.  Or maybe tried to get to understand how or if you even like to travel. Or maybe just called to wish you a merry Xmas and a happy new year or sent you a birthday card cause you bought from them before.  Think about this for a second.  

The ABC or Always Be Closing sales mantra has a flaw.  People don't like to be "sold" they love to buy and buy from people like themselves.  The only way you can get to know people is by building a relationship.  Whether personal or strictly professional.  Think about how your customer feels if every call or email or appointment you have with them is asking them to buy over and over and over again.  I don't know about you but that completely pisses me off.  Change it up!  Throw in surprise emails completely out of the norm.  Like sending a bday card or a call to thank them for their business or even sending them an artcile of them featured in a magazine that you read.  People remember this stuff.  Marketing is about getting people to remember and want your stuff.  

I challenge you all to try this out.

Merry Xmas and Happy Chanukah!!!

Shawn

sr@shawncreilly.com

www.shawncreilly.com