Care about your customer

Lets put this in perspective and look at our children for example. The only people they have to look up toward is us and when they want something they usually do not know exactly how to ask us. So if we are on the phone and they want our attention they will talk loud, scream, hit, act out etc in order to get your attention. But we are busy and end up ignoring them and think they are just trying to be a pain in the ass. To them we are not showing that we care and understand what they want and they go nuts. Case in point our kids aren't little devils just learning to communicate correctly and we need to take this into consideration. I digress.

So lets look at this from a customer perspective. Care about your customer. But how? They might not know how to explain there issues or problems or initiatives just like our children cannot tell us what they want. Now I am in no way insinuating that our customers are childlike. I am making a point that you have to figure out and be cognitive of where the pain is and where you can help. It's not their job to serve the details to you on a silver platter. Listen to them after you ask great open ended thinking questions. Make sure they know your listening. God gave us two ears and one mouth to listen twice as carefully. I know you all have heard me say this before!!!! Bring in the resources you need. Make sure the customer knows what these resource are there to do. Don't assume they know. Care about the customer. And DO NOT become a fair weathered friend after the solution is invested in and implemented. That pisses people off!! Be different, be real and care about the customer.

Shawn
sr@shawncreilly.com